Saturday, April 25, 2009

"Earth" for the Happy Victim of False Advertising


I'm walking a thin line here. By writing so many blogs about Disney, one might think I have some obsession. Maybe it's true, though it so happens that Disney makes quite an example of itself lately and they've just done it again.

Disney missed an important memo - Recycling is for plastic, not wildly popular nature footage already premiered as part of one of the most successful series on TV. For those of you fans of the BBC's great achievement, Planet Earth, DON'T SEE "EARTH", BECAUSE YOU ALREADY HAVE. In a previous post I mentioned that Disney's press releases shamelessly ignored environmental sensitivity. I talked about how Disney prides themselves on a standard of morals accessible to people of all ages, and that, as a family company, Disney is liable to represent themselves with that standard of morals, putting money where its mouth is. Disney has proven even further that the main concern is money... Only a few shots of "Earth" were original shots - shots not taken from the already drooled over Planet Earth series. They took another film, changed the narration, and dropped the word "Planet" from the title. Wow.

Disney had the opportunity to do something huge. They had the chance to follow Planet Earth and really "imagineer" something historical. Well, they didn't, and they still managed to take an amazing amount of credit for another company's success. They even had the nerve to play a tribute before the film, explaining how natural footage is a heritage of theirs (which is a reference to their childhood days of parading lemmings off cliffs). No, Disney deserves no credit for re-gifting. They do, however, deserve a HUGE round of applause for one of the only original shots in the entire film...

Disney murders Bambi in slow motion. I felt: nauseous, shocked, fearful, tranquil, uproarious, rejuvenated - at the site of a cheetah chomping the neck of a small deer. When the shot begins, one would presume that the deer, despite being chased by the fastest land animal, will escape. In that moment, one might think to themselves, "Disney won't show an animal being eaten, and so the deer must escape somehow. Maybe the cheetah will trip?" As the shot continues, ever so slowly so that every detail is impactful, it becomes obvious that this deer is done for, especially when the poor thing stumbles, and tumbles, and rolls across the ground. Now, we know the cheetah has won. Fine. We're thinking, "Ok, Disney's not actually going to show the death of this deer. They'll cut the shot right about now...... ..... ...." Nope - they keep it rolling, and in slow-motion they force children to watch as the cheetah tears into flesh, and then, as it moves to the neck and sinks its teeth deep into Bambi's throat. It's not a cartoon teaching kids about death this time around, but the images of real, living, breathing animals desperate for survival - the one thing Disney gave me for my money.

4 comments:

  1. Thank you for the information, it is always great to hear detailed reviews when hesitant about upcoming programs/movies/etc. I wasn't planning on seeing this, though, because I do enjoy the set of "Planet Earth" DVDs at home, which I feel more than adequately give a holistic view of life and death on this planet.

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  2. this is offensive, i'm never reading this website again.

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  3. I think Disney's never maintained that they're trying to get anything other than money (aside from the usual PR speak).

    Having said that Earth was, well, somewhat underwhelming, except for getting to see Planet Earth on the big screen, which I never got to do before. Otherwise, the lack of Attenborough (who is just brilliant), makes it infinitely inferior (I mean, Mufasa's great and all that, but still.

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  4. "Disney missed an important memo - Recycling is for plastic, not wildly popular nature footage already premiered as part of one of the most successful series on TV." Ha! That's hilarious.

    I haven't seen "Earth" but after reading your post I'm wildly curious. I can't believe Disney killed Bambi again!

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